Y & I Web Lab
Y & I Web Lab · Featured niche: Reformer Pilates studios

Booking. Clients. Staff. All in one website.

Bespoke websites with the engine bigger chains run on — online booking, class packs & memberships, smart waitlists, per-staff cabinets, and a real client database. On your own domain, at one fixed monthly fee, no per-booking commission. Built for any UK small business that takes bookings.

What we build

Three systems. One website.

Most developers sell you a nicer website. We build a small piece of software that handles bookings, clients, and your whole team — the way bigger chains operate.

Online Booking

Clients book 24/7 — at 11pm on a Friday, from their phone, without calling you. Your phone rings 50% less, your staff stop losing time to admin.

Client Database

Every booking auto-saves the client. Search, filter, and send targeted offers — like 20% off upgrades only to clients who had a specific service. Real remarketing, built in.

Staff Cabinets

Each team member gets their own admin — schedule, clients, notes, days off. Owner sees everything and switches between staff with one click. The way big chains work, at solo-studio price.

Built forReformer Pilates studios·Hair salons·Beauty & tanning studios·Piercing studios·Dog groomers·Photographers·Dance studios·Clinics·Any small business

Featured niche

Built for Reformer Pilates studios in the UK.

Independent studios are stuck with Mindbody (generic-looking, expensive) or ClassPass (eats your margin). We build the alternative: a class-booking website on your own domain, with packs and memberships, waitlist auto-promote, per-instructor schedules, and a member cabinet — at one fixed monthly fee, no per-booking commission.

  • Branded class booking on your domain
  • Class packs & monthly memberships
  • Waitlist auto-promote on cancel
  • Per-instructor diaries & cabinets
  • Member cabinet with attendance & balances
  • Owner dashboard — fill rate, retention, revenue

Also building for: salons · clinics · piercing studios · dog groomers · photographers · dance instructors · any small business with bookings.

Already have a website?

Keep your brand. Add the engine.

Many UK Pilates studios already have a beautiful website — but visitors still have to email or DM to book a class. We rebuild your existing site around the booking, member portal, packs and waitlist engine your studio actually needs. Your domain, your photos, your tone of voice preserved — with the functionality that turns visitors into members.

  • Keep your domain

    No rebrand, no SEO loss. We migrate your URLs with 301 redirects so search rankings transfer cleanly.

  • Keep your brand

    Your colours, your photography, your tone of voice — preserved. We rebuild around what's already working.

  • Get the engine

    Class booking with reformer assignment, packs and memberships, smart waitlists, member cabinet and owner dashboard — all on your own domain.

Demos & concepts

See what we build.

The demos below happen to be salons, studios and a grooming shop — they're the industries we've built reference concepts for. The same architecture (booking · admin · database) fits any small business. Yours included.

See all projects
Reformer Pilates Studio — Concept — Reformer Pilates Template

Reformer Pilates Template

Reformer Pilates Studio — Concept

Boutique Reformer Pilates concept with class booking, packs & memberships, waitlist auto-promote, and per-instructor cabinets.

Florist — Concept — Florist TemplateDeploying soon

Florist Template

Florist — Concept

Elegant boutique shop concept with cart & checkout.

Deploying soonCase study →
ALTA Dance — Real Client · Dance StudioReal client

Real Client · Dance Studio

ALTA Dance

Personal brand site for a wedding-dance and Latin dance instructor across Staffordshire and Cheshire.

Flavour Project — Real Client · Boutique ConfectionerReal client

Real Client · Boutique Confectioner

Flavour Project

Stafford boutique confectioner — bespoke celebration cakes, dessert tables, and wedding patisserie with an order-enquiry flow.

The Painted Fox — Real Client · Fine ArtistReal client

Real Client · Fine Artist

The Painted Fox

Bilingual EN/UK portfolio for a Stafford-based oil and watercolour artist, with print enquiries and commission requests.

Our approach

Four calm steps, from idea to launch.

You'll never be surprised by what comes next. Every step is defined, and the price is fixed up front.

01

Discovery call

We learn your business, your clients, your aesthetic, and what you want the site to do.

02

Free 15-min branded preview

Within 24 hours you get a live preview with your name, colours, and services already in place. No generic templates, no commitment.

03

Build & refine

We build, you review, we refine — an iterative process with clear milestones.

04

Launch & support

We host it, we update it, we keep it running. You get back to running the business.

What you'd get

Built for small-business realities.

Real functionality, not just pretty pages

Every build includes a proper admin panel — edit prices, gallery, hours, and team members yourself without touching code or paying a developer each time.

Booking that actually saves time

Clients book 24/7 with time-slot selection. Every booking goes straight into your client database, confirmations sent automatically, reminders queued.

Made for the way you work

Multi-staff cabinets, personal rotas, digital consent forms, email marketing — the kind of workflow usually only big chains can afford.

Pricing

Simple pricing. No surprises.

Three tiers to match where your business is today. Every plan includes free hosting for year one.

Basic

For businesses starting online

£450one-off
  • Modern responsive website
  • Price list & gallery
  • Contact form
  • Mobile optimised
  • Free hosting year 1
Choose Basic
Most popular

Professional

For studios taking bookings

£950+ £39/mo
  • Everything in Basic
  • Online booking system
  • Admin panel (edit prices & gallery)
  • Email notifications
  • Client database
  • SEO setup
Choose Professional

Premium

For multi-staff studios

£1,750+ £59/mo
  • Everything in Professional
  • Multi-user admin (team cabinets)
  • Digital consent forms
  • Automated reminders
  • Team schedule
  • Email marketing
  • Firebase integration
Choose Premium
FAQ

Questions, answered.

What's actually in the free 15-min preview?

A live website link with your business name, colours pulled from your Instagram, your services and prices already inside, and a working booking form. You can click around and even take a test booking. It's the real product, not a Photoshop mock-up — that's why it takes us 15 minutes and not 15 days.

How long does it take?

Most Basic sites launch in 1 week. Professional sites typically 1–2 weeks. Premium multi-staff builds around 2 weeks. You get a firm timeline after the discovery call.

Can I update content myself?

Yes. Professional and Premium plans include a friendly admin panel so you can change prices, photos, staff, and availability — no developer required.

What if I already have a domain?

We’ll connect it for free. If you don’t have one, we’ll help you register something clean and memorable.

Do I own the website?

Yes. The design, code, and domain are yours. You’re never locked in, and we can hand over everything at any point.

What happens after the first year?

The monthly plan keeps hosting, updates, and support running. You can cancel any time and the site stays yours — we’ll just hand it over.

Do you specialise in Reformer Pilates studios?

Yes — Reformer Pilates is our featured niche right now. We've designed the architecture specifically around the way independent studios run: class packs and memberships via Stripe, waitlist auto-promote on cancellation, per-instructor schedules and cabinets, member portals, and an owner dashboard with the metrics that actually matter — fill rate, retention, instructor revenue. See the dedicated plan at /reformer-pilates-studio-websites-uk.

Do you work with businesses outside Pilates studios?

Absolutely. We're equally at home with hair salons, beauty and tanning studios, piercing studios, dog groomers, photographers, dance studios, clinics and any small business that takes bookings. The same engine (booking + admin + client database + staff cabinets) fits all of them — the visual design and workflow get tailored to your industry. Tell us what you do and we'll build a 24-hour preview around it.

See your business as a website — in 15 minutes.

Reformer Pilates studio? Salon, clinic, café, gym, freelance — anyone who takes bookings? Send us your business name and Instagram. Within 24 hours we send back a live preview with your branding, services and prices already inside. No pitch, no pressure, no payment.